Creative Marketing
Creative Marketing
I’m a multidisciplinary producer with experience managing social and digital campaigns, productions, AV edits, motion graphics, dev projects, virtual events and creative strategy.
The CW Virtual Events
Role: virtual event producer
Client: the CW
agency: addison interactive
To bring the TCAs into the virtual world, we customized a virtual event space for The CW to host continuous interactive events with talent, producers, and press.
Wireless Trailer Premiere
Role: virtual event producer
Client: quibi
agency: addison interactive
We brought in press to speak with executive producer Steven Soderbergh, director Zach Wechter, and star Tye Sheridan to boost this trailer release. Press were able to chat questions to the panel and interact live!
Go! Go! Cory Carson
Role: Campaign Manager, producer, Director
Client: Netflix
agency: addison interactive
This campaign introduced everyone to their new best friend, Cory Carson! We produced the Trailer, Times Square billboards, Custom Music Videos, Interactive Youtube games, A Creator Featurette, and a DIY Craft video.
Charlie’s Angels
Role: Campaign manager, producer, creative strategy
Client: Sony pictures international
agency: addison interactive
We introduced a new generation to Charlie’s Angels by putting fans in their world. We produced Instagram stories, wallpapers, digital AV and social content that elevated the franchise for a modern audience.
Jumanji: The Next Level
Role: Campaign manager, producer, creative strategy
Client: Sony pictures
agency: addison interactive
Guiding creative for this action-packed campaign was no small feat. We created a can’t miss Youtube Masthead, story-worthy Giphy stickers, and trendy memes to match the holiday release window.
Free Fire x Money Heist Case Study Video
Role: producer, editor
Client: wild optimists
To recap the Wild Optimists’ amazing interactive puzzles in the Plan Bermuda Sweepstakes I edited together a trailer that captured the fun and excitement of the games.
Last Christmas Greeting Card Generator
Role: campaign manager, Producer
Client: universal
agency: addison interactive
We brought the magic of the holidays to your twitter feed with a Christmas card generator featuring Henry Golding himself! With an interactive microsite and a twitter bot, the possibilities were endless!
The Angry Birds Movie 2
Role: Campaign manager, producer, creative strategy
Client: sony pictures
agency: addison interactive
We differentiated this sequel by focusing on new character dynamics and making sure each social piece was delightfully entertaining and laugh out loud funny!
Fantasy Island
Role: Campaign manager, producer, creative strategy
Client: sony pictures
agency: addison interactive
To reimagine Fantasy Island for the big screen, we created mesmerizing Giphy stickers, social pieces, and Instagram stories.
CATS
Role: Campaign manager, producer, creative strategy
Client: universal
agency: addison interactive
To bring fans into the world of CATS we needed to go big. An interactive site that showed off the cats themselves in their own amazing world full of mini games and surprises. To highlight the expert dancing we even invited Les Twins to teach everyone how to dance like CATS!
Annabelle Comes Home
Role: Campaign manager
Client: warner brothers
agency: addison interactive
To capture new Annabelle fans we created content for a new generation. They fell in love with our Giphy Stickers, teen friendly memes and down right creepy social pieces.
Escape Room Mailer Case Study Video
Role: producer, editor
Client: wild optimists
To highlight the Wild Optimist’s Escape Room in a box that was sent to influencers, I edited together a case study that captured the game mechanics, props, and all the amazing reactions from press and influencers.
